September 30, 2023
Embrace One Constant in Business: Transformation

Benelux Baltics in Business is delighted to invite you, for the third consecutive year, to come together and delve into a vital aspect of the business world – transformation.

We believe that business transformation is the new normal. For many this urge to transform comes from a fear of being disrupted by what Salim Ismail calls ‘exponential organizations’ such as Uber, Airbnb, Waze, Netflix, Tesla, Alibaba.

While some companies have successfully embraced continuous reinvention and integrated it into their core DNA, others have struggled to adapt and, as a consequence, faced challenges and setbacks.

Therefore, today the question is not whether to transform but rather how to. None of the transformation journeys are ever the same thus having a clear ‘playbook’ is challenging.

At the Benelux Baltics in Business we believe that business transformation is like a 30-step journey in a foggy forest, where you can only see the next 5 steps. But after you have finished your 5 steps, the next 5 become clear.

Whether you are a business professional, business owner, student or curious individual who is always eager to learn something new and meet other people, let’s meet at the annual conference “Embrace One Constant in Business: Transformation” on the 30th of September in MACA Amsterdam.


12.30 – 13.00 Welcome

13.00 – 13.15 Opening by Benelux Baltics in Business, BMI Executive Institute and Ambassador of Lithuania in The Netherlands Neilas Tankevičius

13.15 – 14.30 Keynote speech “Moonshot Thinking: How we manage to reach for the stars” by Ivan Bofarull

14.30 – 15.15 Case study: Applied transformation at scale with Jared Huke

15.15 – 15.45 Networking break

15.45 – 17.00 Panel discussion “Today the question is not whether to transform rather HOW” with John Olsen, Külli Seppar and Ainars Laksa-Timinskis.

17.00 – 22.00 Networking with DJ Konstancija

When? September 30th

Where? MACA | Moving Arts Centre Amsterdam, Ms. van Riemsdijkweg 61,1033 RC Amsterdam